We’re nearing the end of summer and there has been nary a test of Row 44′s satellite-based connectivity system onboard Southwest Airlines’ aircraft, as previously expected. What’s going on?
Southwest still expects to trial the system this year onboard four Boeing 737s, but doesn’t see it happening until the fourth quarter.
“It’s a new process for us so there are approvals that we’re going through and the technology is new for Southwest as well,” says a Southwest spokeswoman.
Pricing has also not yet been determined but it will be “in line with our low-fare model”, she adds.
Southwest isn’t working with any other connectivity providers at this point. “We are concentrating on Row 44 and this stage is the proof-of-concept. We’re working with them and only them right now.”