Southwest now eyeing fourth quarter for Row 44 trial

We’re nearing the end of summer and there has been nary a test of Row 44′s satellite-based connectivity system onboard Southwest Airlines’ aircraft, as previously expected. What’s going on?

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Southwest still expects to trial the system this year onboard four Boeing 737s, but doesn’t see it happening until the fourth quarter.

“It’s a new process for us so there are approvals that we’re going through and the technology is new for Southwest as well,” says a Southwest spokeswoman.

Pricing has also not yet been determined but it will be “in line with our low-fare model”, she adds.

Southwest isn’t working with any other connectivity providers at this point. “We are concentrating on Row 44 and this stage is the proof-of-concept. We’re working with them and only them right now.”

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2 Responses to Southwest now eyeing fourth quarter for Row 44 trial

  1. Scott near SMF October 1, 2008 at 2:57 pm #

    Is the Boeing strike affecting the timing the Row 44 launch for Internet service on Southwest?

  2. Scott near SMF October 1, 2008 at 2:58 pm #

    Is the Boeing strike affecting when the Row44 internet service on Southwest

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