Delta Air Lines today received some good, environmentally-sound advice from a consumer – now that you are planning to offer in-flight Internet access, “maybe it is time to rethink the printing and publication of that mediocre in-flight magazine”.
The comment, from an individual that refers to him/herself as “Walkabout”, was made in response to Delta’s now-popular 1 October blog post about its first test of Aircell’s Gogo broadband Wi-Fi system.
The blog, which describes a Delta manager’s Gogo experience on a Boeing MD-88 at 33,000ft, is definitely worth a read.
But Delta should take Walkabout’s suggestion to heart. The Delta in-flight magazine, called Delta Sky, “like all the other in-flight magazines, has become cliché, it is stuffed with innocuous ads that advertisers like but passengers abhor. It is time to save paper and the fuel it takes to fly these magazines around on thousands of planes each day throughout the year,” says Walkabout.
“Instead, maybe Delta could get its content providers to put some of the airline’s important information somewhere on its web site for the new users of this in-flight Internet to access while on the plane.”
Now there’s an idea, one that American Airlines would likewise be smart to consider.
(Photo care of Delta Sky web site www.delta-sky.com/2008_10/)