We’re dying to know the usage stats on Gogo but Aircell isn’t telling…yet. American Airlines this summer began offering the in-flight broadband service on its transcon fleet of Boeing 767s.
“Unfortunately, I can’t release our usage stats yet. I can say that we have exceeded our usage goals to date and are happy with how usage is trending,” says an Aircell spokesman.
“In terms of the discounts, they aren’t new. We have been experimenting since day 1 with discounts on various flights and routes at various times to see how they impact adoption and usage,” says the spokesman. “We’ve been very happy with the usage so far, but more usage is always better, right?”
Perhaps I’m just being a bit cynical here. And so I asked a telecommunications expert what he thinks. “I suspect that they WANT to be at $9.95 – so their marketing folks figured they’d list price at $12.95 and then pass out the coupons….works fine…also, nothing wrong with introductory discounts. It’s still cheaper than a Hilton, Sheraton or Best Western.”
Okay, grand. We’ll accept that…for now. Virgin America is set to go live with the service on 22 November. The carrier as well as another Aircell customer, Air Canada, appear to be breaking from the pack with respect to content filtration.
While American and Delta will filter objectionable material such as pornography (as discussed at length here and also here), Virgin America and Air Canada “have not indicated a desire to filter content on Gogo”, says the Aircell spokesman.
He says the Colorado-based company isn’t surprised by all the hoopla surrounding the in-flight porn issue. “In terms of our reaction to the ‘hoopla’, these are simply the growing pains of being a new technology and we’re taking them in stride.”