PHOTOS: Singapore unveils new business class offering

Singapore Airlines (SIA) today unveiled its latest business class offering, which it says is designed specifically for customers travelling on regional and medium-haul routes.

Featured is a new, Weber-made business class seat. Here’s what it looks like on SIA’s newly delivered Airbus A330-300:

SIA biz class seat.JPG

And here’s the specs:

Seat Manufacturer


Number of Business Seats




Seat Pitch

152.4cm (60in)

Seat Width (Inch)

51cm – 62cm (20in – 24.5in)

Bed Length

193cm (76in)

Seat Incline

8 degrees inflight

Seat Covering

Genuine continental European Leather

IFE Screen Size

39.1cm (15.4in)

IFE System

Panasonic eX2 system, offering full audio and video on demand

Other Features

- In-seat power supply

- USB ports

- Audio-video input

- iPod/iPhone port

- Laptop stowage

- Waterbottle stowage

- Personal stowage areas

- Personal mirror

- Easy egress one-piece table design

- Coat hook

Panasonic’s eX2 platform, branded for SIA as ‘KrisWorld’, offers more than 1000 on-demand options, says SIA.

Other key facts you should know:

1) The first aircraft to be equipped with the new business class product is SIA’s first A330-300, which was delivered today during a ceremony in Toulouse.

2) Full entry of the A330-300 into commercial service will occur on 30 March on the Singapore-Brisbane route.

3) A total 19 two-class 330-300s will phased into service to replace SIA’s Boeing 777-200s on medium haul routes to Australian and Japanese cities. They will be used to fill SIA’s capacity requirements on an interim basis until the delivery of its A350 XWB-900s and Boeing 787-9s.

SIA biz class seat 2.JPG


The new seat will also be progressively retrofitted onto other existing medium-haul aircraft, as part of the airline’s ongoing product enhancement efforts.

“The delivery of these new aircraft provides us the opportunity to enhance our product offering for customers on regional and medium haul routes. This reaffirms our commitment to constant innovation of the products and services we offer to customers, tailored around their needs on particular flights,” says SIA executive VP operations and services Mak Swee Wah.

But, you ask, what about economy seating?. Well, we already know passengers will have KrisWorld IFE systems at every seat, which means iPod and iPhone connectivity. But the actual econo seat is already available on SIA’s 777-300ER (see below) and Airbus A380 aircraft.

SIA 777-300 econo.jpg

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4 Responses to PHOTOS: Singapore unveils new business class offering

  1. TeamNewmie January 22, 2009 at 6:11 am #

    more photos here

  2. Mary Kirby January 22, 2009 at 9:39 am #

    Excellent! Thanks!

  3. NickO February 3, 2009 at 3:52 pm #

    Beige: The colour of resignation.

  4. Marylyn September 16, 2013 at 8:31 pm #

    I visited various websites however the audi feature for audio songs present at this web page iis in fact superb.

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