It looks like Aircell knows where its bread is buttered. And it's not in economy class (no matter how good we are with knives). I've received a report from the field that Aircell is targeting first-class passengers in its latest sales pitch for Gogo in-flight Internet.
The reader, an aviation industry exec who shall remain nameless - but who would like to be referred to as an "anonymous super-hot, super-funny ultra-magnanimous contact" - says he was flying from LAX to DFW last week and Aircell "had a saleswoman standing in the first-class line peddling her wares".
He goes on to say: "I thought that was a pretty good use of limited resources to have her peddling her wares to the first-class folk instead of the commoners."
We know Aircell has run various promos since launching on American Airlines' transcon 767s last summer, including 25% off discounts at various locals. But I find this targeted sales pitch to be most interesting. Especially since analyst Tim Farrar was just discussing the popularity of Gogo in first-class versus economy. So I peppered my contact with questions.
So an actual Gogo saleswoman was there (it's a pretty sweet spot, eh)? Was she offering a discount, I asked?
And the answer from my friend with the oh-so-healthy-self-esteem...
"Yeah. I went up the priority line escalator and when I got to the top to snake through the security line, they had her at one of the switchbacks. She had a Gogo kiosk, she was "dressed to sell" and she was talking to almost everyone that went by as they snaked through the security line. I don't know if she was offering a discount, but the guy in front of me, who I couldn't tell if was intrigued by the product or her, was asking her all sorts of questions and this was catching other people's attention. She was only selling for the LAX-JFK flights as that's all that is currently available according to her. I thought it was interesting. I wonder how much they had to pay to get that spot."
Me too my hot-to-trot friend. Me too. Now would you mind passing me the Grey Poupon?
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