Super hot contact reveals Aircell’s first-class sales pitch

It looks like Aircell knows where its bread is buttered. And it’s not in economy class (no matter how good we are with knives). I’ve received a report from the field that Aircell is targeting first-class passengers in its latest sales pitch for Gogo in-flight Internet.


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The reader, an aviation industry exec who shall remain nameless – but who would like to be referred to as an “anonymous super-hot, super-funny ultra-magnanimous contact” – says he was flying from LAX to DFW last week and Aircell “had a saleswoman standing in the first-class line peddling her wares”. 

He goes on to say: “I thought that was a pretty good use of limited resources to have her peddling her wares to the first-class folk instead of the commoners.”

We know Aircell has run various promos since launching on American Airlines’ transcon 767s last summer, including 25% off discounts at various locals. But I find this targeted sales pitch to be most interesting. Especially since analyst Tim Farrar was just discussing the popularity of Gogo in first-class versus economy. So I peppered my contact with questions.

So an actual Gogo saleswoman was there (it’s a pretty sweet spot, eh)? Was she offering a discount, I asked?

And the answer from my friend with the oh-so-healthy-self-esteem…

“Yeah. I went up the priority line escalator and when I got to the top to snake through the security line, they had her at one of the switchbacks. She had a Gogo kiosk, she was “dressed to sell” and she was talking to almost everyone that went by as they snaked through the security line. I don’t know if she was offering a discount, but the guy in front of me, who I couldn’t tell if was intrigued by the product or her, was asking her all sorts of questions and this was catching other people’s attention. She was only selling for the LAX-JFK flights as that’s all that is currently available according to her. I thought it was interesting. I wonder how much they had to pay to get that spot.”

Me too my hot-to-trot friend. Me too. Now would you mind passing me the Grey Poupon?

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3 Responses to Super hot contact reveals Aircell’s first-class sales pitch

  1. Airhead January 28, 2009 at 11:32 am #

    RWG has crossed the Rubicon. Imagine the revelation your “special friend” came upon. People are actually targeting first class passegers? What a novel idea.

    Next thing you know, airlines will start charging premiums for people wanting to fly in the F-cabin, or maybe even bestow upgrades to special passengers so they can upgrade into F-class.

    By the way, I saved a ton of money on my car insurance today.

  2. Anon January 28, 2009 at 12:03 pm #

    I think the point being noted here is that yet another broadband product is failing to gain traction among the key demographic: business-class passengers.

    The question that has yet to be answered by any of the new generation of providers is whether or not passengers really want broadband, or at least at the speed and price currently on offer.

    This is not the first time inflight Internet has failed, and to be honest it is unclear if any of the current services (either ATG or satellite) can cut it. Add to that the delays in nearly every launch and expansion, possible issues with funding, and the general lack of commitment by the airline industry (which has for the most part avoided any financial penalty) and I have to say finding out about Aircell adopting a door-to-door selling technique is an eye opener.

    Thanks RWG, keep up the good work.

  3. Andrew Rogers December 18, 2009 at 11:16 am #

    When you are ready to select your insurance provider, besides just looking for the best car insurance premium, you will want to take some time to research what insurance company you want to go with by learning about their financial strength.

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