In-seat power is key to Virgin America’s big Gogo user rate

Virgin America loves Aircell’s Gogo in-flight Internet service. Loves it! The Airbus A320 family operator says Gogo has been very popular since it was launched late last year and usage rates have been higher than predicted AND steadily rising.

Virgin A319.jpg

But just how high are we talking about?

“This past month, it was not uncommon for us to see 30% of the guests on a flight using the service,” says a Virgin America spokeswoman.

Wow. That is pretty impressive. So what’s the secret to this success?

Key quote from Virgin America:

“…the fact that we’ve got power outlets at every seat for travellers to stay plugged in, I’m sure impacts the usage numbers.”

Added to that, Virgin America has received “many” comments that Gogo is not only “very high-speed” but that it is “transforming the way travellers stay in touch – and organize their workday (i.e. the fear of being disconnected from the offcie for five hours is gone)”.

Virgin America will have equipped nine Airbus narrowbodies with Gogo by the end of this week, and plans to have the entire fleet of 28 twinjets outfitted by the second quarter of this year.

The carrier’s new service to Boston from LA and San Francisco will have Wi-Fi from launch on 12 February.

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3 Responses to In-seat power is key to Virgin America’s big Gogo user rate

  1. hendson February 9, 2009 at 5:03 pm #

    this could turn out better for eveyone

  2. terry February 9, 2009 at 6:57 pm #

    very convenient

  3. alyssa February 12, 2009 at 4:47 pm #

    Yeah but how are we paying for this service?