Continental Airlines is in the process of equipping its Boeing 737NG and Boeing 757-300 domestic aircraft with JetBlue subsidiary LiveTV's latest live television offering, LTV3.
We've talked about this before. The 80-channel offering is going to wow passengers. Here are some pics, taken by airliners.net forum user CALTECH, and then read on to see what you get and why it's so important.
Customers will be able to choose from a variety of programming from DirecTV, including sports, news, weather, children's programming and general entertainment. The initial channel programming lineup offered through the in-flight entertainment system includes CBS, NBC, FOX News, CNN Headline News, ESPN, Animal Planet, The History Channel, Food Network, Nickelodeon, MTV and other popular channels.
The system will eventually offer a moving map and additional stored entertainment content. Continental says the new service includes in-seat power that does not require the use of an adapter.
Now that is interesting. We know Continental has not yet settled on an in-flight connectivity offering (it had originally planned to offer LiveTV's basic Kiteline offering but that now seems less certain).
However, the fact that Continental is providing in-seat power to passengers says a lot. It means Continental knows that even 80 channels of TV won't stop road warriors from pulling out their laptops and getting some work done. Surely a high-speed connection must be next?
If Continental formally announces a broadband connectivity service, the carrier will quickly climb to the top of the leader board in terms of IFE&C on US domestic flights.
But then again, we already know that live television and broadband is the perfect combo. I take you back to a little trend watch blog I wrote in February 2008.