Kneading dough for a better return

There are ways to capture additional revenue dollars from in-flight connectivity above and beyond basic fee-for-service deals. And you can be sure airlines are keen to hear all plausible concepts.

During the recent World Airline Entertainment Association (WAEA) single focus connectivity workshop, AeroMobile senior commercial manager Adla Hendry described how the Arinc/Telenor joint venture is going about bringing value-added services to the equation.

Here is Hendry's entire presentation from the Inmarsat aeronautical conference in Vancouver (it is not dissimilar from the speech given at WAEA event).

AeroMobile presentation.pdf

But four key slides can be seen below.

We've talked about the company's Sky Buy handheld for credit card authorizations, but here's a key quote from that previous blog:

At present, credit cards are swiped via wireless handhelds on aircraft but the transactions are processed when the aircraft gets on the ground.

Because of this billing mechanism - which sometimes results in fraudulent transactions - there is a ceiling of the value of items that can be comfortably sold today.

Enter AeroMobile, which is harnessing its mobile connectivity service to offer a new in-flight credit card authentication service that will be trialled by Malaysia Airlines.