LiveTV is working very hard to bring live television to Azul's Embraer E-Jets in time for the soccer World Cup, which gets kicked off in June 2010.
So said LiveTV vice-president of sales and marketing Mike Moeller this week at the WAEA single focus workshop, which, by all accounts, seems to have been a terrific success (I know I loved every minute of it).
Moeller points out that soccer is a pretty big deal in Brazil, where Azul is based. The country has won no less than five World Cup championships.
LiveTV has previously addressed the challenges of offering in-flight live television in South America here.
RWG understands that Embraer is working with LiveTV and antenna makers in developing a radome that will accommodate the antenna for the LiveTV system in Brazil.
This work is not just limited to what Azul can offer in Brazil but for all South American operators of Embraer aircraft. Needless to say, a big ole radome just won't cut it for E-190s and E-195s.
The brainchild of Azul is former JetBlue chief - and JetBlue founder - David Neeleman. LiveTV is a subsidiary of JetBlue.
Asked this week if JetBlue is still considering divesting its LiveTV unit (which has that rather significant Continental Airlines contract in the bag), a JetBlue executive declined comment.