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All the excited chatter about today's LUV-ly Row 44 deal

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7 Comments

Camino Cielo

Just what, pray tell, is the news part? Yes, it would seem that media and bloggers are falling all over each other to make buzz out of the one release that they all cite. But what substantive is different today that we didn't know a few days ago? The release says that it will happen "sometime" in Q1 of 2010, that is, it's still "by and by" (see several similar ones these many months) and that pricing isn't known.

Meanwhile, other airlines are in the same boat, as a result -- AirTran and Virgin. And others with other technology are passing Southwest in droves.

Net-net: If you really read what's being said, it's that theirs is being pushed back, but Southwest wants us to stay tuned. Or maybe, if THEY see this as news, then they were actually a whole lot less confident than they would have had us believe in the many releases that preceded this one. Southwest and Row 44, please, no more "news" until it happens.

alloycowboy

Hey Mary,

I wonder if anyone has considered the security implications of having a commercial airliner constantly transmitting a radio signal which says “here I am” as it flies through the friendly skies.

MT Mary Kirby

Hmmm...now that's something to think about!

MT Mary Kirby

There is a lot of non-press-release stuff in here (my chat with Row 44, LUV and Michael Planey):

http://www.flightglobal.com/articles/2009/08/22/331384/international-expansion-in-sight-for-row-44.html

An aircraft transmitting a signal? Holly crap, Batman, this changes everything! Alert DHS! Not.

just go to flightaware.com or flytecomm.com or many of the other sites out there that show real time flight positioning, this is not an issue.

MT Mary Kirby

I think the issue of safety is not so much that a flight can be tracked (for presumably a shoulder-launched missile attack, etc) because, as Mike points out, flights are tracked each and every day. Rather, regulators are looking at how terrorists could use connectivity to carry out some sort of attack (coordinate with their terrorist friends in-flight or on the ground, for example). Regulators' security concerns in various countries have held up more than one request for authority to offer in-flight connectivity. I don't recommend plugging "terrorist attack" into Google while at 30,000ft.

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