So why are you telling us this, RWG? Aren't we up to our eyeballs in so-called "social networking" sites?
Here's why. In recent months, Eezeer users have been rating in-flight entertainment (IFE) systems the world over (in addition to rating everything else about airlines). And, in so doing, they are dominating the in-flight entertainment headlines on mammoth social networking site Twitter.
I'm sure all this data - once it reaches critical mass - will make for some useful marketing tools (Eezeer parent Air Valid knows a thing or two about that).
See for yourself how IFE is a very hot topic. (Beware, you are now entering a tiny window into my daily Twitter world - go there at your own risk and remember why RWG needs the odd drink.)