Now you can fly and call! That’s the tagline for the new promotion being run by Malaysian Airlines, AeroMobile and DiGi, a leading mobile communications company in Malaysia.
DiGi subscribers who roam abroad are offered a fixed rate for text. So AeroMobile worked with DiGi to make sure that passengers on aircraft equipped with the system have that rate.
The cost works out basically to 25 cents a message. Well now, that’s some el cheapo in-flight texting!
Malaysian Airlines has been trialling AeroMobile’s system on Boeing 777 aircraft. Passengers have been able to use their own BlackBerry-type devices and mobile phones to send/receive emails and text messages, and to make and receive voice calls. Real-time, in-flight credit card authentication is also forthcoming.
As part of the DiGi promo, a costumed man, sporting DiGi’s signature yellow, has been helping to get the word out about the promotion to people at the airport.
AeroMobile has been learning a lot about region-specific marketing through its work with Malaysian.
It’s a good thing too since sources tell me that the company’s system, branded as eXPhone by partner Panasonic, is about to roll out onto brand new Boeing 777s operated by three carriers based in and around Southeast Asia.
That’s right, fair reader, eXPhone, line-fit on new widebodies (Boeing widebodies, not Airbus), is coming very soon. This will be a first for AeroMobile, which has been installed on widebodies via retrofit…until now.
Ya see? Ya gotta read these babies all the way to the end.
Congratulations AeroMobile and Panasonic. I’m looking forward to your next trick (wild guess – it involves Lufthansa).
Here’s more of that DiGi promo and info about the company: