How does the Flightglobal team operate at an air show? Do you each have special subjects to cover?
That’s the question I got today from excellent aviation industry journa-blogger David Parker Brown of Airline Reporter.
Here’s my answer:
The Flightglobal journalists have expertise in different subjects, but we also need to be able to step out of our beats and into another one at a moment’s notice, especially at an air show.
Case in point. I’ve largely covered commercial air transport for nearly 11 years. Yesterday, the Flight Show Daily urgently needed someone to interview Eurofighter. I said: “Sure, I’ll go interview Eurocopter.” And they said: “Thanks, and it’s not Eurocopter, it’s Eurofighter.”
Ah yes, right.
So I ran to the Eurofighter chalet, asked the PR rep to give me a quick “Typhoon 101 course” before I interviewed a former RAF test pilot about that bad-ass bird (yep, it’s bad-ass, I saw US fighter pilots loving the Typhoon simulator). I got a great story from Eurofighter and it’s now running at the following link: http://www.flightglobal.com/articles/2009/11/16/334952/dubai-09-eurofighter-making-its-mark-in-the-middle.htm
Here in Dubai, Flightglobal has got all angles covered, and we’re writing about it for print and online, plus tweeting and engaging in other social media, plus doing lots of video and images.
It’s a huge team effort and the only way we can do it is by loving aviation, loving what we do, loving working with each other AND drinking lots of lovely coffee. Yep, that’s a lot of love.