Operating profit for Virgin America – IFEC paying off?

Virgin IFE plus jpg

Woohoo! Virgin America, that funky, daring start-up carrier that gives you fully-loaded in-flight entertainment (Panasonic/CoKinetics) and connectivity (Aircell’s Gogo) has just posted its first operating profit. Freaking A, that’s great. Is robust IFEC paying off?

Key quote from Virgin America CEO David Cush:

“Despite an uncertain economic climate since our 2007 launch, we’repleased to report steady and strong financial performance and our firstquarterly operating profit. At a time when flyers are more discerning than ever, itis clear that our low fares, award-winning guest service and innovativeamenities continue to convert a growing network of loyal travelers.  Welook forward to bringing our unique value proposition to more travelersas we grow in 2010 and beyond. ”

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6 Responses to Operating profit for Virgin America – IFEC paying off?

  1. Dave December 11, 2009 at 12:31 pm #

    Time to lay off those steroids Kirby- those hands are starting to look pretty hairy…

  2. Shreeweb December 14, 2009 at 5:24 pm #

    The virgins always try something innovative in regards with technology they might have thought how to make profit out of it.

  3. Darren December 17, 2009 at 11:55 am #

    That is definitely a surprise result (though still a net loss in a peak quarter) but I think we can be reasonably sure that it is not due to IFE. Price, schedule…

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