British Airways tapped actress Rachel Weisz to show off its new first class cabin, which debuts today on a Boeing 777 headed for Chicago.
The timing of the launch is, well, interesting, since many industry executives are foretelling the demise of first class. BA, itself, is mulling dropping business class on a number of short-haul flights.
In any case, Weisz, a frequent BA traveller, is enjoying the following features:
A 15" in-flight entertainment screen (Thales TopSeries IFE)
USB port, RCA jack and noise-canceling headsets
Personal electronic blinds
Fully integrated ambient and mood lighting
A 60% "wider bed" at the shoulders
Leather bound writing table
Says Weisz: "For style, stellar service and complete luxury, it doesn't get better than British Airways' new first cabin."
Here is more press stuff from BA, which has invested £100 million "to create an exclusive experience based on classic design and understated luxury". (ABTN reports that the new first class product will be rolled out onto 73 more aircraft in BA's fleet.)
God bless them and good luck.
The airline's Coat of Arms with the motto 'To fly to serve' is a core feature and the 1920s pioneering era of luxury travel is captured through motifs such as Cyril Kenneth Bird's 'Care in the Air' character.
The design of the new cabin is inspired by premium British automotive brands. At the heart of its quink blue and cream design is a redesigned suite featuring an enhanced bed - wider with a new 'intelligent' mattress and the finest 400-thread Egyptian cotton bed linen.
A new premium service style has been developed for cabin crew to ensure world-class service for customers who can eat, sleep and work whenever they want to.