Turkish is going to treat you oh SO good

Panasonic has finally given us the name of another customer for its global communications suite (GCS), and it’s a good one!

Turkish Airlines will equip its new Boeing 777-300ERs and Airbus A330-300s with the full suite, comprising Ku-band satellite-based ‘eXConnect’ high-speed Internet, mobile phone connectivity and live television (a proprietary broadcast TV distribution network).

The carrier is also fitting the long-haul aircraft with Panasonic’s eX2 in-flight entertainment system.

The news follows an announcement late last year that Lufthansa has partnered with Panasonic to reignite its FlyNet in-flight Internet service via eXConnect. Like Turkish, Lufthansa will also offer mobile connectivity, the so-called eXPhone product offered under Panasonic’s partnership with AeroMobile.

Read all about the new Turkish delight on Flightglobal’s IFEC channel (including a juicy bit from Panasonic about which birds will be line-fit and retrofit with the firm’s IFEC solutions).

The timeline for Turkish and Lufthansa to offer in-flight Internet seem a bit tight, in my humble opinion. Panasonic still hasn’t started its trial of eXConnect on a BBJ, but that is planned for this spring, says a spokeswoman.

Turkish Airlines’ announcement, meanwhile, is just part of the carrier’s broader strategy to transform its product.

Last year the airline announced plans to undergo a complete rebranding effort. It contracted Priestmangoode for an interior re-design across the entire Turkish fleet as well as the airline’s ground services, lounges and check-in counters.

(Photo above from Johannes Papas photo stream on Flickr)

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4 Responses to Turkish is going to treat you oh SO good

  1. Klaus Hergeschiemer, from G Section February 7, 2010 at 9:56 pm #


    Forget the exConnect announcement.

    Does Turkish actually serve Doner Kebabs inflight? If so, where can I buy my tickets?

    Your Buddy in G Section

  2. John S February 8, 2010 at 9:22 am #

    Now THAT’S inflight meal service! Amazing what they can do with lamb and Photoshop these days…

  3. Mary Kirby February 10, 2010 at 8:00 am #

    Indeed. Alas, Turkish didn’t appreciate the humor.

  4. Klaus Hergeschiemer, from G Section February 10, 2010 at 3:42 pm #

    That’s OK, Miss Kirby.

    There’s a nice Doner stand just down the street from me in Deutschland, and the seats are nice and small, so I just close my eyes and dream I am sitting on a flight from Istanbul.


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