Don’t call it Fusion…

Don’t call it Fusion. Due to trademark constraints, Panasonic’s potentially-revolutionary ‘Fusion’ product (which merges high-end in-flight entertainment with slimline seating for a standard offering) is now referred to as the ‘Integrated Smart Monitor’.

It’s my understanding that Rockwell Collins didn’t care for the fact that Fusion sounds an awful lot like its Pro Line Fusion integrated avionics system.

In any case, Integrated Smart Monitor doesn’t have the same ring to it. I think we should come up with some ideas for Panasonic.

The ‘Panasonic Merge’ sounds nice, but the firm is already informally using ‘merge’ to describe its latest-gen iPod connectivity solution. The ‘Panasonic Union’ sounds like a bargaining agent.

What about simply the ‘Panasonic Smart’? Because it’s pretty clear some serious brainpower went into this product.

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2 Responses to Don’t call it Fusion…

  1. Rafael Marquez March 30, 2010 at 1:17 pm #

    Ford has a car model named “Fusion” also. That’s what I thought of first.

  2. Yossarian March 30, 2010 at 1:42 pm #

    The Panasonic Relia…b….

    Something keeps me from completing the word.

    As if millions of users all cried out at once…

    The Panasonic United has a nice ring.