Twenty years ago, the World Airline Entertainment Association's board of directors concluded that the name of the organization no longer defined the scope of the group, as evidenced by the above clipping from the latest issue of Avion magazine.
Today, the WAEA's current board is ready to formally press forward with a change that will include bringing seat vendors and others into the picture. I spoke with WAEA president Patrick Brannelly today about the board's decision to call a vote on re-branding the WAEA as the Airline Passenger Experience (APEX) group.
Be sure to read the article, but here is a key quote:
"If you talk to most of the airlines, their investment in seat-back technology is not just about entertainment. It's about enhancing the customer experience. As we look to the future, these seat-back systems and all the technology wrapped around them, including the way they are integrated into the seat, is becoming more and more important."