Last night I released the first image of BAE Systems' new 'Explorer' vessel concept for the Avro business jet on Twitter and FaceBook.
The response has been amazing, with many suggesting that the Explorer - designed in partnership with premier UK design firm Design Q - is akin to a high-end (flying) RV.
Here are some of my favourite tweets and FB comments, and then read on for more information about the Explorer.
"That would be the ultimate tailgate experience."
"Oh now, that's just perfect for fly-ins."
"Makes me think of RVs at posh campgrounds."
"To be known as Cousin Eddie at FBOs around the world."
"Winnebeago of the skies?"
"C'mon! They could have found a way to make more space for a grill on the patio..."
"I will take Two! Thanks for sharing. "
The Explorer might appear primed for tailgating, but it is designed to appeal both to the high net worth individual and also potentially to the executive and luxury aviation charter market, where the passengers in both cases want to explore remote parts of the world in stylish comfort.
The blend here is of the aircraft's interior space, a high spec interior, the large door that has been turned via the decking into an al fresco relaxing area and the aircraft's ability to access remote airfields.
"These concepts elevate the Avro Business Jet to a new level of sophistication for the discerning customer. Together with Design Q we have blended the aircraft's unique performance, fantastic interior space and the large rear opening door to create possibilities previously un-thought of," says Stewart Cordner vice president Avro Business Jets.
Further details about the Explorer will be unveiled at EBACE in Geneva tomorrow.