Bluebox Avionics has formally launched the bluebox Ai, the industry's first - and thus far only - in-flight entertainment system to utilise the Apple iPad.
The UK-based company says bluebox Ai leverages the power, flexibility and quality of the most advanced consumer device ever produced. "And with our proprietary bluebox security solution, the Ai is fully approved for early-window IFE content, just like all other products in the bluebox range."
An unidentified international carrier will start offering bluebox Ai units to passengers in July. It will be available to other airlines shortly after that.
While specific content details have not as yet been disclosed, BlueBox touts the iPad's 10hr battery life, and says bluebox Ai will include:
• full range of games from the iTunes App Store
• full selection of consumer magazines, powered by Zinio™
• eBooks as available in the App Store
• custom apps built for your airline
• and a selection from over 200,000 commercial apps available for iPad
BlueBox is best known for its commercial off the shelf (COTS) portable IFE players, and its advancements in the wireless IFE space. If you're at the Aircraft Interiors Expo (Twitter hashtag #HAM10) next week in Hamburg, be sure to check out Bluebox at stand 6F32.