Do passengers prefer portable IFE over embedded?

According to digEcor, they do. But digEcor is a portable in-flight entertainment (IFE) provider RWG, you cry.

Fair enough, but the survey is still most certainly worth a read, as it takes a good look at what passengers actually want to watch. Also be sure to read digEcor’s take on the survey in its “key findings” piece.

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3 Responses to Do passengers prefer portable IFE over embedded?

  1. Ben Rombough June 2, 2010 at 11:10 am #

    Start introducing items such as I-pads into an Economy class cabin and i can foresee easily 3-5 a month per AC going missing. If not more especially over the summer months with 6-8 sectors on a short hual low cost operator.

  2. Mary Kirby June 2, 2010 at 11:24 am #

    BlueBox notes that a security system could be employed whereby an alarm goes off at the door if someone tries to snatch an iPad. Means additional cost to the airline, however.

  3. Jonathan Alford June 2, 2010 at 4:41 pm #

    I enjoy this site quite a bit – thanks for the coverage.

    I’ve been researching digital media and airline WiFi markets and put together this overview in February on how airlines and WiFi providers could potentially leverage passenger bases to drive revenue and enable better entertainment and web services both in-flight and via mobile during other portions of the round-trip.

    http://www.slideshare.net/JonathanAlford/jonathan-alford-airline-digital-merchandising-public-dist-version-15feb10

    There are tremendous market battles going on right now between Netflix, Amazon, Apple, and other digital media companies – so how could airlines capitalize on this?

    It seems the current approaches in charging for WiFi and things like renting iPads can leave a lot of money on the table.

    It would be even better if the regional jets become WiFi-enabled – the projections included do not include those plane counts.

    Would enjoy your thoughts – positive, negative, or otherwise!