Update:
While Jetstar used to rent digEcor's digEplayer portable IFE units to passengers, it no longer does so. DigEcor says today that it hasn't supplied Jetstar in several years, and that Irish firm Airvod is the current provider. Meanwhile, there is a really interesting back story to the Jetstar/BlueBox deal, and Airfax has the skinny.
Blog:
Qantas unit Jetstar has emerged the trial carrier for BlueBox' iPad for in-flight entertainment (IFE).
The Australian low-fares airline - understood to be a customer of Airvod - in a statement says the trial will begin later this month on selected domestic routes across Australia.
It says the iPads will provide IFE with movies, TV programs, eBooks, music videos, games and CDs. Jetstar passengers can pay $10 to rent the iPad on board.
Specific details about content are not immediately available. However, the trial is being carried out under partnership with Stellar Inflight, which specializes in film and television programming/licensing.
Key quote from Jetstar CEO Bruce Buchanan:
"We are really excited to commence the trial of the iPads, as we're always looking for ways to enhance our customer's Jetstar experience. Given the demand for the iPad so far, I anticipate it will have strong appeal amongst our passengers. In addition to offering low fares, great customer service and more choice, it's important that we can provide the latest in innovative technology to entertain our customers on board.Based on demand for the iPads as part of the trial, we'll be looking to roll out the devices across our entire domestic and international network later in the year."
So Jetstar is mulling rolling out the devices on its entire domestic and international network? Well that's rather huge. Jetstar's fleet consists of Airbus A320s, A321s and A330s. The carrier also holds an order for 15 787s. A bit of in-flight connectivity would go nicely with this deal, eh?
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