The publication, in-Wines, is now available to all passengers flying LAN’s premium business class, inserted into the carrier’s unique cork-lined wine list, and is a first of its kind in South America.
LAN senior manager, in-flight entertainment and media products Violeta Garcia says that the magazine “gives us the opportunity to reinforce our credibility as ‘wine connoisseurs’ and shows passengers that we care about the entire customer experience, on and off the plane”.
So will special-interest in-flight magazines help ensure that paper products still have a future onboard aircraft in this highly-connected world? If the early advertising figures tell us anything, the answer seems to be “yes”.
Spafax, which publishes LAN’s award-winning in magazine has positioned the new in-Wines magazine “as a high-end international publication”.
“in-Wines is already a huge hit with readers and advertisers – with over 20 major brands buying space in the first edition.” says Spafax Interactive president Raymond Girard.
“It’s one of many special interest publications we have planned for the market and fits nicely within LAN’s family of highly sophisticated media offerings such as in magazine – winner of more international awards than any other magazine in the region.”
A digital copy of in-Wines can be seen at www.in-lan.com/inwines