LAN launches in-flight magazine for wine lovers


Connecting with passengers “on a lifestyle subject they’re passionate about” is the driver behind LAN’s launch of a new in-flight magazine all about wine.

The publication, in-Wines, is now available to all passengers flying LAN’s premium business class, inserted into the carrier’s unique cork-lined wine list, and is a first of its kind in South America.

LAN senior manager, in-flight entertainment and media products Violeta Garcia says that the magazine “gives us the opportunity to reinforce our credibility as ‘wine connoisseurs’ and shows passengers that we care about the entire customer experience, on and off the plane”.

So will special-interest in-flight magazines help ensure that paper products still have a future onboard aircraft in this highly-connected world? If the early advertising figures tell us anything, the answer seems to be “yes”.

Spafax, which publishes LAN’s award-winning in magazine has positioned the new in-Wines magazine “as a high-end international publication”.

in-Wines is already a huge hit with readers and advertisers – with over 20 major brands buying space in the first edition.” says Spafax Interactive president Raymond Girard.

“It’s one of many special interest publications we have planned for the market and fits nicely within LAN’s family of highly sophisticated media offerings such as in magazine  – winner of more international awards than any other magazine in the region.”
A digital copy of in-Wines can be seen at

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4 Responses to LAN launches in-flight magazine for wine lovers

  1. Videos October 14, 2010 at 9:56 am #

    hey if you guys don’t like it or disagree then click away but there no need to try to insult other people in yoru comments.

  2. Kassandra Hedegaard November 10, 2010 at 4:12 am #

    You’re inside a position to legally enjoy or acquire any community area film or enjoy tv shows online that are increasingly being offered online.

  3. haine November 29, 2010 at 5:28 am #

    buna ,sper sa nu fiu offtopic dar parerea mea este ca ar trebui sa ei in considerare si varianta in care nu ai dreptate legat de subiectul acesta delicat

  4. Amy Dugue December 13, 2010 at 11:32 am #

    That’s why the marketing portion you mentioned in this hub is so important