VIDEO: World’s first in-flight mobile portal

British Airways offers OnAir’s in-flight mobile connectivity service on its all-business LondonCity-New York JFK route, allowing passengers to use their own mobile phones orsmartphones (such as Blackberry devices) for text messages, emails andInternet access.

Now the carrier has become the launch customer for Airbus/SITA joint venture OnAir’s in-flight mobile portal, a first of its kind.

SITA Lab, which helped develop the portal, explains it here:

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4 Responses to VIDEO: World’s first in-flight mobile portal

  1. Aurelie Branchereau-Giles July 9, 2010 at 10:05 am #

    Traditional IFE services do not provide real time tailored services (concierge, limousine, etc). So, BA wanted to expand its IFEC offering by adding a complementary service (Club Mobile) to provide their customers with an ultimate premium service.

    With Mobile OnAir, passengers have access to sms, emails and Internet from 10,000 feet. BA worked with OnAir and SITA Lab to deliver this application which combines flight tracking, news, etc. with tailored services for their Business Class customers.

  2. Renaud Irminger July 14, 2010 at 7:57 am #

    When you spend thousands of pounds to travel in style on a very nicely appointed plane, the last thing you want when landing in JFK is to deal with the rudeness and dirtiness of the NYC cabs. Going downtown in a nice Jaguar is the right way to finish your trip.

  3. Danielle Cammon August 7, 2010 at 5:31 pm #

    I was looking out for articles about this on Bing and found your post. I found it to be well explained. Thanks

  4. CJL April 8, 2013 at 5:13 am #

    Wow – Completely unremarkable!

    I would hope that the IFE could tell you where you are and the “other services” would seem to be something that should have been organised already (accept that there may be a few people caught out), and no actual guarantee of availability – AND $129 for a car to downtown?? Taxi is $45.).

    That leaves….hmmm…the football news.

    And how much will clicking that SMS link cost to start the access?

    Oh, and the joy of doing all of this on a miniature handset!

    Why not add these features to IFE and allow people to leave handsets switched off?

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