Having launched operations in 2002, UK budget carrier bmibaby can still be considered somewhat of a youngster - one that has had its fair share of challenges. But the carrier, which is owned by the Lufthansa Group, is determined to stabilise and instigate cautious growth.
Spearheading this strategy is bmibaby's new managing director Julian Carr. Don't let Julian's fresh-faced visage fool you. With extensive aviation industry experience - including at IATA - Julian is developing a five-year plan aimed at driving bmibaby's business forward.Among the tools now being employed by bmibaby to reach its customers and prospective customers is social media. The carrier recently launched a clever enplanement marketing campaign on YouTube, and has bolstered activity on Twitter and on FaceBook.
Now bmibaby's new chief is ready to take your questions!
Julian has graciously agreed to answer questions posed to him via the comment section of this blog, or via Twitter, FaceBook, etc.
Here is how it will work. You ask the questions via your preferred social media medium, we'll compile the list and send it to Julian, and he'll answer.
Julian's answers will appear on a follow-up blog on Runway Girl. Easy, right?
If you tweet a question, be sure to address @bmibaby_com and the hashtag #4Julian
Don't hold back. How often does a top airline executive agree to do this?
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