Virgin brand everywhere as Passenger Choice finalists are revealed



Virgin Atlantic, Virgin America, V Australia. All three carriers have been short-listed as finalists for the first annual Passenger Choice Awards by passengers from all over the world.

Indeed, Virgin-branded airlines have been named as finalists in all but one of 12 categories – Best in Region, Middle East. Virgin will no doubt remedy that in time.

Virgin America has also been short-listed for a coveted Avion Award for Best Single Achievement in In-flight Entertainment, joining Air France, El Al Israel Airlines, Emirates and Etihad Airways.

If you haven’t had the pleasure of flying Virgin America yet, let me direct you to Simpliflying chief executive Shashank Nigam’s latest blog post: “Why every visionary airline executive needs to fly Virgin America this year to get a glimpse of the future.

A big congrats to Virgin Atlantic, Virgin America and V Australia for their proud showing, as well as all of the deserving finalists for the Passenger Choice Awards, which will be handed out on 13 September at the annual World Airline Entertainment Association (WAEA) conference and exhibition in Long Beach, California.

I’d also like to extend my congratulations to the finalists for the Avion Award for Best Achievement in Technology – Oman Air, Panasonic Avionics, PlaneBill, TECOM Industries and Thales Avionics as well as to WAEA Lifetime Achievement Award recipients Joe Barber and Paul Margis and WAEA Outstanding Contribution Award recipient Bryan Rusenko.

I’ll see you all in Long Beach, where the WAEA will formally change its name to the infinitely more exciting Airline Passenger Experience Association (APEX). I understand there may be some special vodka drinks in our future.

P.S. I’ll be using the Twitter hashtag #APEX10 for any news I tweet from the show floor. Also be sure to follow the Passenger Choice Awards on FaceBook. Is everyone else as excited for this year’s exhibition as I am?

(Photo of Virgin America cabin from Mark Smith’s Flickr photo stream)

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One Response to Virgin brand everywhere as Passenger Choice finalists are revealed

  1. CJL September 10, 2010 at 8:16 am #

    Flying the NRT-LHR route in the Upper Class cabin in June this year, I was actually surprised at how “tired” the cabin looked. The peeling leather (vinyl) off the seat sides, the rather dirty carpets, and oh, the used earplug on the floor opposite me (bright yellow and demanding that I look at it) all suggested better days.

    The service was fantastic though, so I guess people ARE more focussed on the human element and not just the fabric. Also the IFE was “sufficient” insofar that there was no air/ground connectivity!!!! A real godsend on a 12 hour flight.

    Worst bit though was booking a window seat and not actually being able to see out of it!!

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