A couple months ago Aircell's business aviation division joined the Twitterverse and started tweeting under the handle @AircellBizav.
Using Twitter has been "a great experience", says Aircell, but the in-flight connectivity service provider laments that the vast majority of the business aviation community isn't using this valuable tool.
As such, Aircell has launched a Twitter crusade of sorts to convince the business aviation community to get a handle on Twitter.
Aircell's mission at the forthcoming NBAA show will be to expose flight departments to Twitter and work toward building a true and full Twitter communication in business aviation.
"We think Twitter is the most underutilized communications tool in business aviation. The full magic of it won't come alive until a complete cross-section of the industry uses it - and we're not nearly there yet. The most notable absence is corporate aircraft operators - they make the industry go 'round, but precious few of them are using Twitter," says Aircell.
Check out the company's entire "Twitter for Business Aviation" technology brief, which provides valuable tips for jumping into the social media space.
And be sure to check out @AircellBizAv 's action on Twitter: