Comac is cutting deals left and right to bring new in-flight entertainment (IFE) systems to its C919 aircraft.
For instance, Thales has just signed a letter of intent with Comac and a memorandum of understanding with China Electronics Technology Avionics to create a joint venture company that will integrate the Thales IFE system in the cabin of the C919 aircraft.
“The Thales system installed will be a scalable platform offering a modular entertainment experience which will include interactive audio solutions through to full in-seat on-demand services. Future evolutions of this system may include wireless networks and connectivity,” says Thales in a statement today.
The deal falls on the heels of Comac’s announcement in October that it has selected Rockwell Collins to provide a seat-centric IFE system for the C919 (and in so doing, Rockwell is effectively jumping back into the in-seat IFE game).
I’ll let you know when the pictures surface on Flightglobal (yep, Will has got the goods from the #Zhuhai10 show in China).
SkyGem bills its interactive IFE as “revolutionary”.
The system “uses the latest network architecture and technology in TV broadcasting, audio/video on-demand, games, and point of sales to enhance airline revenue”, says the company.
It’s clear that airlines will have numerous choices of IFE for the C919. But I gotta wonder if the sector is getting to be a bit of a crowded house (i.e. can all the newbies really capture enough business to stay alive?)