Right then. Here is something worth thinking about. A recent survey conducted by Airsavings - a company that specializes in providing ancillary revenue solutions for airlines - has revealed the following about today's travelers:
1) Some 68% of travelers surveyed expressed that having access to WI-FI Internet access was important to them while traveling.
2) When it comes to ancillary service offerings, 71% of those surveyed responded they liked the idea of a travel insurance policy that also included 30 minutes of complimentary Wi-Fi Internet access.
And while the Airsavings chart above shows a preference for pre-flight airport Wi-Fi, that other 46% slice representing hotel or "other hotspot" is nothing to sniff at.
So should Aircell work with airlines to pair Gogo in-flight Wi-Fi access with travel insurance? And what about pairing a desirable service like Gogo with other "high-margin services" in order to maximize the revenue of both?
Again, something to think about. For Airsavings' full report, go here.