HELP! What’s your favorite airline viral video of 2010?

Some videos get far more hits than others, but what’s YOUR favorite?

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81 Responses to HELP! What’s your favorite airline viral video of 2010?

  1. Andrea Pinti February 2, 2011 at 12:48 pm #

    Rico wins hands down.

  2. Sven February 2, 2011 at 12:57 pm #

    Hi Mary,

    I love the video of KLM [ http://www.youtube.com/watch?v=dhQXUo8DTAU ], where this kind of dude is waiting for taken off KLM plane and waving his scarf. The coy sight of his wife is brilliant. It’s this kind of spoof, being of a fan of an airline.

    Cheers and waving my fan scarf for the “Runwaygirl”,
    Sven.

  3. Raymond Kollau / airlinetrends.com February 2, 2011 at 12:59 pm #

    Germanwings (LCC subsidiairy of Lufthansa) did this grreat guerilla campaign onboard a flight of rival Easyjet
    http://blog.seattlepi.com/airlinereporter/archives/205642.asp

  4. MindyDen February 2, 2011 at 1:07 pm #

    The Lufthansa pillow fight makes me smile.

  5. Mary Kirby February 2, 2011 at 1:10 pm #

    Thank you! I’ll add it to the line-up!

  6. Tim February 2, 2011 at 1:45 pm #

    Although the christmas gift gesture was really heart-warming I feel an urge to vote for the GermanWings video.
    For all you out there (that had no chance to learn german): It’s funny, really.
    Complaining about the service and advertising your airline on your competitors flight.

  7. Martin February 2, 2011 at 1:47 pm #

    Mary, great selection… Thanks for an entertaining break from work! Of course, my favorites are JetBlue, Germanwings and, surprise, Lufthansa :) )

  8. Mary Kirby February 2, 2011 at 3:27 pm #

    Thanks for interpreting for us Tim!

  9. Jess February 2, 2011 at 4:50 pm #

    Love the glass half full video! So funny!

  10. Khalil February 2, 2011 at 6:58 pm #

    I would have to say thet the American Airlines “Thank You” video almost got me to tears, but being a guy, the Ryanair charity calendar almost got me to tears too! However, I vote for the Spanair video. Making a flight on Christmas Eve a memorable one is fantastic! What a gesture!

  11. glen towler February 2, 2011 at 7:46 pm #

    Has to be Rico here he just makes laugh so hard that my eyes water and of course the Air NZ safety videos with the All Blacks and the Naked cabin crew is right up there.

  12. Mary Kirby February 2, 2011 at 7:57 pm #

    I had a wonderful chat with AIr New Zealand’s director of marketing today. Rico started out as a way to promote the new 777-300, but he is fast becoming an airline mascot of sorts (doing all sorts of internal events with crew; and getting people excited about New Zealand travel).

  13. TimD February 3, 2011 at 5:10 am #

    Rico for sure. Air NZ has tried a few viral videos but Rico seems to be the best one. Also it is different to most of the others listed here as it is part of a campain rather than a one off.

  14. Tim Rees February 3, 2011 at 7:09 am #

    RICO…. which is hard for me as I am an Aussie and don’t like the kiwis…. ;-)

  15. TimD February 3, 2011 at 8:16 am #

    See, Rico can even bring Aussies and Kiwis together using his peculiar South American charm.

  16. Barbara Cockburn February 3, 2011 at 8:18 am #

    It’s got to be RICO, RICO, RICO!

    The Virgin video made me giggle throughout. I wasn’t entirely sure where it was going. At one point I thought it was going down the political correctness route. Get your own is a good message, but we’ll sleep with anyone if the price is right!

    I hate to admit it, maybe I’m just emotional today but the AA one left me with a bit of a tear. Only a bit. Then I slapped myself. So schmaltzy.

    It’s got to be RICO, RICO, RICO! I fell in love with him after this!

  17. Mary Kirby February 3, 2011 at 9:28 am #

    I’ve swapped out the Virgin video, as the “sleep together” video is from 2006 – doh! It’s still hilarious, though, and just goes to show that Virgin has been on top of viral for years. Virgin’s latest advert, thrown up on YouTube and shown above, is very slick and getting really decent hits. I’ve also added a KLM Surprise video from December. Like Spanair, KLM went above and beyond for its passengers. Thanks for all your comments and help! I’m very grateful. X

  18. Frank R February 3, 2011 at 1:04 pm #

    I vote for the JetBlue video!

  19. Dawn February 3, 2011 at 1:47 pm #

    My vote if for JetBlue – Glass Half Full.

  20. David February 3, 2011 at 2:20 pm #

    The glass half full, JetBlue is awesome!

  21. D. Guevarra February 3, 2011 at 2:31 pm #

    I like Jetblue video.

  22. Valerie February 3, 2011 at 2:55 pm #

    Jetblue Glass Half full is my vote

  23. Anthony Kirby (Mary's brother) February 3, 2011 at 3:05 pm #

    I love the AirTran video. Where my seat Southwest?

  24. Joan February 3, 2011 at 3:08 pm #

    Loved the JetBlue glass 1/2 full. Also their NY taxi with no leg room.. very funny!

  25. Addison Schonland February 3, 2011 at 3:31 pm #

    Spanair of course! Have the rest of you no feelings at all? You must all be working for airlines. For an airline to EVEN THINK of something like that screams customer relations.

    Pillow fights? Half full glasses? Funny, but not really addressing the one thing increasingly missing in air travel – showing the airline appreciates the customer.

    Let’s hear it for Spanair.

  26. Carrie February 3, 2011 at 4:16 pm #

    JETBLUE!!!

  27. Kevin Clancy February 3, 2011 at 5:35 pm #

    JetBlue brings the humanity back to flying. Give me the whole can of soda!

  28. Chris February 3, 2011 at 5:38 pm #

    JetBlue because it looked so real.

  29. Caren February 3, 2011 at 6:09 pm #

    LOVE the JetBlue one!!!

  30. Janice February 3, 2011 at 7:51 pm #

    Definitely, JetBlue

  31. Allen February 3, 2011 at 8:21 pm #

    AirTran Wins hands down. Their marketing department is very creative, check out their other commercials over the years and their billboards in the Atlanta area

  32. Jenny February 3, 2011 at 8:30 pm #

    JetBlue!
    There are more videos like that one here:
    http://www.youtube.com/jetblue

  33. Jenny February 3, 2011 at 8:55 pm #

    I vote for JetBlue all the way!

  34. Randall February 3, 2011 at 9:08 pm #

    JetBlue for sure!! They are the best!

  35. me February 3, 2011 at 9:40 pm #

    jetblue

  36. Andy Ansola February 3, 2011 at 10:38 pm #

    Love JetBlue

  37. My vote is for jetblue February 3, 2011 at 10:57 pm #

    Great job

  38. Matt Baillie February 3, 2011 at 11:26 pm #

    Rico, definitely. Air New Zealand, she is taking away my breath (with laughter!)

  39. Sputnik February 3, 2011 at 11:33 pm #

    Jetblue !!! to the point, real and relevant.
    You need not much effort to picture yourself on it !

  40. Leanne Spencer February 4, 2011 at 4:20 am #

    I love the whole people on the street campaign by JetBlue and this particular ad made me laugh, especially when I flew on Southwest last month and remembered it. My second runner up is the Battle Cry by Southwest. Nothing like man-humor. Thirdly, I choose SpanAir for their thoughtfulness, as surprises are so very nice. Finally, my last choice is KLM’s campaign with Twitter. Tweeters who spread the word being rewarded! Great concept!

    As far as a mass media appeal, one random act of kindness is told to a few friends who tell a few friends so KLM and SpanAir get my vote there.

    As for basic cleverness, KLM’s Comfort product for economy class was very clever.

  41. Control February 4, 2011 at 6:16 am #

    Jetblue

  42. zeebee February 4, 2011 at 7:12 am #

    I vote for the hilarious jetblue!

  43. Mollyberry February 4, 2011 at 7:24 am #

    Jetblue gets my vote!

  44. jermaine Lloyd February 4, 2011 at 7:25 am #

    Jetblue have my vote they are the best. cause it would be crazy to go to the shop and get half a soda when you shop. lol

  45. Tim February 4, 2011 at 7:55 am #

    Easy choice – JetBlue!!

  46. Eve February 4, 2011 at 8:53 am #

    I vote for Jetblue :)

  47. HTuffy February 4, 2011 at 9:15 am #

    JetBlue is hilarious! They have my vote!

  48. Jay S. February 4, 2011 at 9:35 am #

    JetBlue is right on the money.

  49. Greg February 4, 2011 at 9:40 am #

    JetBlue all the way!

  50. Jimm Fox February 4, 2011 at 10:41 am #

    Mary, another interesting question to ask is: Which of these videos do you feel best supports or advances the airline’s brand?

    My guess is that most ‘favorite’ videos are the ones that people find the most entertaining. Whether any of these are ‘effective’ is something else entirely.

  51. Rhett February 4, 2011 at 10:46 am #

    JetBlue Baby!

  52. Kandie February 4, 2011 at 11:21 am #

    JetBlue!

  53. Rex February 4, 2011 at 11:22 am #

    I agree that Jetblue’s ad about the glass half-full makes the best point AND is the most entertaining. I love “candid camera type” ads and I’ve always hated getting the tiny glass w/ 90% ice and a little soda, so it really hit home for me.

  54. Shaun February 4, 2011 at 11:51 am #

    JetBlue!!!!! I love it!

  55. jaeeun lee February 4, 2011 at 11:57 am #

    jetblue video *^^*

  56. bachatu February 4, 2011 at 12:02 pm #

    Jetblue video for sure but they have better ones on youtube.

  57. acm February 4, 2011 at 12:16 pm #

    Jetblue Thumbs-up

  58. Mary Kirby February 4, 2011 at 12:17 pm #

    What’s your absolute favorite one on YouTube from 2010?

  59. Lucy February 4, 2011 at 12:48 pm #

    JETBLUE!!!!!!!!!!!!!!!!

  60. Michael February 4, 2011 at 12:51 pm #

    My top 3

    1.KLM
    2.Virgin
    3.Cebu

    The most ironic: Air Tran–they will soon be part of “the herd.”

    Thanks–I enjoy your blog.

  61. Urven Dampor February 4, 2011 at 1:03 pm #

    Definitely Cebu Pacific’s Dancing FAs. Am a little biased ’cause am Filipino but come on! Where can you ever find lovely, beautiful FAs dancing to your favorite tunes while demonstrating airline safety procedure? You got to love the marketing execs at Cebu Pacific for coming up with this gimmick. Cebu Pacific is known in the Philippines for its “fun flights” and it never went wrong with this one. ;)

  62. Klo February 4, 2011 at 1:17 pm #

    All the JetBlue videos are hilarious. This one is actually not my favorite..I love the elevator one for JetBlue…you can also find that on YouTube.

    JetBlue!

  63. Lemuel February 4, 2011 at 2:58 pm #

    SpanAir and KLM Surprise got my vote.

  64. marie-claire girbaud February 4, 2011 at 3:53 pm #

    JetBlue! Lol, that was funny

  65. TAEHOON OH February 4, 2011 at 7:03 pm #

    5J CEB PACIFIC CABIN CREW WAS AWSOME~

  66. Andrew February 4, 2011 at 7:26 pm #

    Love the JetBlue Viral!!!!!

  67. JAG February 5, 2011 at 10:00 am #

    jetBlue is hilarious, relevant, and so true!!! Love jetBlue!!!

  68. jesie lahoy February 5, 2011 at 9:30 pm #

    OFCOURSE 5J CEBU PACIFIC IS THE BEST…..

  69. Lee February 6, 2011 at 1:59 am #

    I love CebuPacificAir!

  70. søren knudsen February 6, 2011 at 6:56 am #

    CEBU Air for sure, interesting way of getting the attention of all passengeres for safety demo, normally only 40-50 % looks at it nut here everyone noticed it.

  71. Wins February 6, 2011 at 7:26 am #

    My vote for Cebu Pacific flight attendant, safety demo looks so lively and interesting to watch.

  72. Michael February 6, 2011 at 7:30 am #

    JetBlue

  73. Navier February 6, 2011 at 8:02 am #

    my vote goes to the dancing FA of cebu pacific, its so cool to mashup the info with gaga…

    my runner-up goes to spanair. i love holiday surprises! my heart melts!

  74. Fadi Abdulrahman February 6, 2011 at 8:20 am #

    I like the Cebu Pacific Dancers lol

  75. Mishael K February 6, 2011 at 8:24 am #

    I liked the cebu pacific video

    if i have to choose another one i must say i liked that new zealand airlines (nude?)

  76. Mishael K February 6, 2011 at 8:25 am #

    Cebu Pacific!!!

  77. Triple777 February 6, 2011 at 12:00 pm #

    Ill go for NZ!- blowing me hilarious!! second is for the “unauthorized advert” even if i do not understand it i got the message! nice vids!

  78. Dizomit February 7, 2011 at 3:12 am #

    My Vote goes to Cebu Pacific, it shows innovation. Objectively this has been proven to be very viral the fact that it landed in the top 10 most watched youtube videos for 2010. :)

  79. Ellen February 7, 2011 at 6:08 pm #

    JetBlue all the way! Hilarious!!!

  80. Andrew February 7, 2011 at 6:48 pm #

    I’d have to say the AA ‘Thankyou’ ad for mine. Stirred the heart without being cheesy.

  81. Petite Cervoise February 9, 2011 at 5:13 am #

    #1 : KLM is very impressive
    #2 : JetBlue is so true !!
    #3 : Cebu, because I would love to see more Lady Gaga FAs