James Bond might wear the Omega Seamaster wristwatch in the movies, but he'll be sporting an entirely different watch when he climbs aboard the ORBIS Flying Eye Hospital.
ORBIS has announced it is working in cooperation with Omega and brand ambassador Daniel Craig - aka Bond - to support the non-profit organization's fight against preventable blindness.
A special watch - the Hour Vision Blue - has been created to celebrate the partnership, and Omega has guaranteed that at least $1 million from its sale will be donated to ORBIS (hey, that could support two missions!)
Craig, who is arranging a visit to ORBIS' Flying Eye Hospital with Omega this year, says:
"I think that it's important to do all that we can to draw attention to the invaluable work that ORBIS is doing. By visiting them in the field and seeing their team at work, I hope we will be able to make more people aware of the issue of preventable blindness and to let them know how much of a difference they can make. I'm delighted that Omega feels as strongly about this initiative as I do."Best known for its converted McDonnell Douglas DC-10 Flying Eye Hospital, with on board surgical suite, ORBIS has carried out programs in 88 countries to provide medical training, tools and technology for local partners to address the tragedy of avoidable blindness in their communities.
Joining ORBIS on a mission to Laos in May will be Discovery Channel and Exploration Production. The Flying Eye Hospital is being featured as part of an new 8-part documentary series called Mighty Planes. Nice!!
Omega, Daniel Craig and the Discovery Channel are not the only supporters of ORBIS. Last year the Airline Passenger Experience Association (APEX) forged a philanthropic partnership with ORBIS.
Some APEX members have already stepped up to the plate to assist the organization with funds, but more could be done, most especially since ORBIS is moving forward with plans to replace its 40-year old DC-10 with a newer aircraft and a brand new surgical suite.