Former Boeing Australia president David Withers' guest blog the other day about the "seat-centric" AURA in-flight entertainment system has prompted an industry observer to message me with the following: "This guy's claims are huge. He should be called to answer the tough questions to back up his claims."
So you want me to use RWG as a boxing ring? Alright, but with one caveat. I get to play the ring girl (don't worry, I'll break out the tanning cream so you're not blinded by the white).
David (or perhaps another Intelligent Avionics exec) would you be a sport and answer the following? Let's assume we're talking about an install on an Airbus A330 widebody for questions number 1 and 6.
1. What does your typical system weigh, all-in including monitors, wiring, installation hardware, power supplies, etc.?Cheers!
2. How, specifically, do you address media loading? This is a big cost of ownership issue that you have not addressed thus far.
3. You state, "we've added intelligent redundancy to the power and data." That's very interesting; how have you done this?
4. Describe your relationship with Dell; will they design and manufacture? provide reference design? do they cover warranty?
5. In providing a 99.999% guaranty, that's essentially saying that your system will never fail, which even you admit is not likely; what, if anything, are you excluding? for example, do you exclude in-flight replacement of monitors?
6. Please explain your formulary for your predicted savings of $200k-600K per year in fuel.