Speaking to Runway Girl at the ERA General Assembly in Rome, Ambrose said innovation in the cockpit will help drive equipage.
Key quote from Ambrose:
"What's happening now? Some guys are saying, 'to hell with [paper], we'll just give guys [pilots] an iPad. It's got all the flight bag in it. I don't know whether you bought a new car recently with a navigation system in it. You probably paid 2,000 Euro for a navigation system built into the car. [But] you can go out and buy a 140 Euro TomTom that does actually more than your navigation system in the car because TomTom provides web upgrades and that's what's happening with the use of the iPad. So I see that we're going to be putting lower cost [connectivity] systems in to allow people to carry on working. But it won't be fancy things. It will be the connectivity is there if you've got the piece of equipment [your own PED]."
But many ERA members are not yet convinced they will require even basic connectivity (the non-fancy stuff).
Bern-based SkyWork Airlines is among the more forward thinking amongst its European peers in terms of in-flight entertainment. The carrier currently distributes iPads - for free! - to passengers. "It's first come, first serve," said SkyWork CEO Tomislav Lang.
But will you eventually connect the iPads, I insisted? "No, no, that is not intended to be done," said Lang.
More on this topic later!!