What the Boeing 787′s IFE should look like, but doesn’t…

All Nippon Airways recently unveiled the interiors of the Boeing 787s that will operate on its regional and domestic routes.

On seeing pictures of the 787′s in-flight entertainment and seats, I was struck by how ancient everything looked. It all looks so very 2007, ahem.

Take a look at the following pics. The first shows Panasonic’s new smart monitor (the strangely-named eco 9i) in a slimline seat and the other shows older generation Panasonic monitors installed on the new ANA 787.

The difference is stark. I also spy precious knee space that could be carved out of the ANA seat. Boeing, isn’t it time to update your 787 catalog with the new integrated IFE/seats (and let airlines that have waited out the 787′s long delay change their original order)?



(The left photo is from Panasonic stock and right photo is from Flightblogger’s Flickr stream.)

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14 Responses to What the Boeing 787′s IFE should look like, but doesn’t…

  1. Michael in SFCA September 1, 2011 at 7:27 pm #

    Bad, bad and just B-A-D. C’mon Boeing! Be a world class airline and make your planes customer experience – I dunno, like Star Trek!

  2. Mustafa ULUN September 1, 2011 at 7:53 pm #

    not good…may be better

  3. alloycowboy September 1, 2011 at 9:45 pm #

    Hey Mary,

    Those seats would have been state of the art if the Boeing 787 had entered service on May 2008 as planned. Of course every sane person in the aviation industry new that date was just a pipe dream.

    Nota bene: A pipe dream is a fantastic hope or plan that is generally regarded as being nearly impossible to achieve, originating in the 19th century as an allusion to the dreams experienced by smokers of opium pipes.(Merriam Webster Dictionary)

  4. Mary Kirby September 1, 2011 at 9:53 pm #

    You’re right, of course (about 2008 :-) And Boeing obviously doesn’t want anything – least of all interiors and IFEC – to hold up deliveries. But I know a number of carriers are pressing the airframer to ‘cut in’ with new kit.

  5. Uwe September 2, 2011 at 5:44 am #

    Would be interesting to know what production date
    this equipment is. ( i.e. has it been in storage for
    the last 3 years? )

    With the short product cycles elsewhere in consumerland
    you would have trouble getting even the (vintage?)parts
    for new production.

  6. jetcal1 September 2, 2011 at 11:07 am #

    Not to throw cold water on the argument, but isn’t the seat industry currently running at full cap?

    ANA may not really have a choice but to install NOS.
    (New Old Stock)

    Hope they work, the “shelf-life” warranty extension is probably long gone.

  7. fabio September 2, 2011 at 1:49 pm #

    Hey Mary,
    why don’t you use a real picture of a seat with new avod IFE like the ones took from AIX11 instead of the rendering of the “fusion”? The delta age effect would be much clear.

  8. Mary Kirby September 2, 2011 at 2:15 pm #

    I’ve taken your suggestion, Fabio, and made the change. The difference is clearer (and coming to Delta aircraft soon).

  9. Howard September 2, 2011 at 3:08 pm #

    How exactly is this a ding on Boeing? I am confused at that bit. The IFE is totally in the control of the airline. If ANA had wanted old style IFE that’s what they got. Besides, this is for domestic use on flights no longer than an hour, not like it’s going to get used that much anyway. Now, if ANA had selected this for their long haul airplanes, I could understand a bit of winging on that.

  10. Fabio September 3, 2011 at 5:29 am #

    usually wide body linefit programs range from 12 to 18 months, so what you see at the delivery was chosen at least 1 year before. Adding some risk, you choose an IFE not yet off-the-shelf in order to have onboard something very fresh and cool. Obviously nothing of above happened for 787, where development of the aircraft was much longer than expected and I bet that ANA/Boeing didn’t want to add additional risks so they choose an IFE off-the-shelf in 2006,7. That is. In 2011 you have an IFE that was state of the art in 2006.


  11. Johnny Smith September 5, 2011 at 11:25 am #

    Highly educative thank you, It looks like your followers would most likely want a great deal more content of this nature carry on the great work.

  12. Mary Kirby September 5, 2011 at 11:48 am #

    Yes, the industry is running at full cap. And ANA likely didn’t have a choice. Check out my latest feature on the big interiors squeeze if you get time. http://www.flightglobal.com/articles/2011/09/05/361397/the-big-squeeze-on-aircraft-interiors.html

  13. jetcal1 September 6, 2011 at 5:23 pm #

    Maybe it’s time for to open a seat refurb shop with PMA capabilities.

    I seem to recall there were several that were booming up until about 5-6 years ago. The one that I knew about in the DFW area is long gone.

    Catch the up cycle and shut down before the down cycle?

  14. badgie8 September 16, 2011 at 9:55 am #

    I live very close to the Boeing plant so that these new super planes fly right over and around my home when testing. I’m a big supporter of Boeing, but I love it when I fly to Europe on an Airbus plane because the entertainment systems are always nicer.

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