Row 44 talks LUV installs, hybrid solutions & real-time credit!

The company that used to be SO difficult for me to nail down, Row 44, is now ready to talk…a lot! I recently sat down with Row 44′s chief commercial officer Howard Lefkowitz, who proceeded to drop the following super-juicy newsy nuggets of love:


1) Some 200 Boeing 737s in Southwest Airlines’ fleet are expected to be fitted with Row 44′s Ku-band in-flight Internet solution by the end of this year, and Row 44 expects to have most of the installs done by the end of next year.

2) Row 44 is “talking to folks about some hybrid solutions where there is a little bit of overhead, a little bit of Wi-Fi, a little bit of their own device and so forth. Some, which have seat-backs, and how to do that kind of thing, so a little bit of this and a little bit of that.”

3) A total of 40 Norwegian 737s are expected to be fitted with Row 44 by the end of this year. The company is in talks with other European carriers to bring its solution on board their aircraft.

4) Real-time credit card transactions on Row 44-fitted aircraft are around the corner!



Check out my interview below. Yes, that’s me slurping one of Row 44′s naughty tequila drinks at its APEX exhibit. Don’t judge!


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