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Recently in US Air Transport Category

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We know that Wi-Fi, both on the ground and in the air, is trending towards the land of the free.

But throw that into the context of JiWire's new report, which says 80% of business travellers spend over 30min online in airports, and you've got an interesting battle brewing.

How will the airport hotspot make a dime if airlines are offering free Wi-Fi promos in-flight?

I think it's probably fair to say that once passengers get well and truly accustomed to free Wi-Fi , they'll expect it all the time.

Aircell, which is now providing air-to-ground (ATG)-based in-flight broadband on more than 600 aircraft, including a couple Air Canada birds, reports the company served its one millionth customer in October. 

At the current rate of expansion and with users fast approaching 100,000 per week, the two millionth user is now expected to be reached in January 2010, it says. Aircell president and CEO Ron LeMay says hundreds of thousands of these customers represent paid users.

But again, the taste of freedom is intoxicating.

My Aunt Rita in Dublin used to sing a song to us as kids. "Free, free, I want to be free. Free to walk among the flowers and to taste the summer showers...."

Altogether now. Free, free, free.....................

Check out JiWire's entire report at the following link. JiWire Mobile Audience Insights
Report_Q3 2009.pdf

And then read Engadget's stonking piece on how American has launched an online widget to let customers sniff out in-flight Wi-Fi.


Hats off to Aircell for taking advantage of the momentum behind the Dubai air show (#DXB09) by announcing a new sales and service rep for the Middle East.

Shoukry Shokralla will be responsible for supporting existing operators of Aircell's SwiftBroadband (SBB)-supported, Thrane & Thrane-powered airborne connectivity solution, which the US firm believes is well suited for the region. He will also assist prospective customers with their needs.

Unlike other SBB connectivity providers, which largely focus on in-flight mobile phone calls, messaging and email, Aircell focuses on offering "e-mail and light Internet services" for the business jet community. Telephone calls are made over Aircell's Axxess integrated cabin handsets.
 
In the USA, Aircell's main business, both in commercial and business aviation, is centered on its air-to-ground (ATG)-based high-speed Internet system.

But will Aircell start offering a similar SBB solution to the commercial sector? I wonder if Aircell's international airline customers, such as American, Delta, United and US Airways, wouldn't be well-placed to consider offering SBB on overseas flights.

Hey, British Airways is already doing it via an agreement with OnAir!!!
 
Aircell has done a side-by-side comparison of its air-to-ground (ATG)-based in-flight Internet system (known commercially as Gogo) and the firm's connectivity solution based on Inmarsat's SwiftBroadband (SBB) service (which it sells to the bizjet market).

Check out the video below. Aircell highlights the vast difference in the speed of the two solutions. It should be stressed, however, that Aircell's ATG system is currently only offered in the USA, and by nature of its infrastructure cannot be offered on overseas flights, while the latter SBB offering is available globally.
 

What's the one thing that Continental Airlines pilots would absolutely love to have on board their aircraft?

Airborne telephony service, the likes of which was previously offered by now-defunct Verizon Airfone!

That's the revelation that Continental engineering project manager Brian Roland made at the recent World Airline Entertainment Association (WAEA) conference and exhibition in Palm Springs.

Airfone in 2006 ended its service on board commercial airline flights. The air-to-ground (ATG) service was featured on over 1,000 aircraft flying in the Americas for Continental, Delta Air Lines, United Airlines and US Airways.

"Flight ops want the old voice communications back," said Roland.

As such, in 2007, the carrier inked a deal with Avionica to outfit nine Boeing 737-800 passenger aircraft with the firm's satLINK Iridium system, including antenna, wiring, structural elements and a control panel. The initial installations provide an Iridium phone handset in the cockpit.

In an update this year, IridiumEverywhere.com reported:

Continental Iridium.JPG

Continental must be pretty pleased. The carrier is "putting Iridium on a few of our fleets", revealed Roland at WAEA.

Roland also revealed that Continental "sees a future need to have streaming maintenance data off the aircraft".

But would Continental's Iridium arrangement position the carrier to take advantage of LiveTV's new Iridium-based Kiteline World global in-flight connectivity product?

Not exactly.

Regular Iridium is 2.4 Kbps and $1.50 per minute, which is used for cockpit voice. Iridium Aero Openport operates at 128 Kbps and is supporting Kiteline World.

Continental is, however, in the process of equipping its Boeing domestic fleet with LiveTV's latest generation live television product. And the carrier is set to experiment with LiveTV's ATG-based domestic Kiteline email service on roughly 30 aircraft in the first quarter.

The service will be free.

Who else loves this carrier?

PHOTO: Women in aviation

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I received this photo of Virgin Group president and founder Sir Richard Branson with Virgin America pilots Melinda Senior, Kim Gabrelcik, and Angela Cailliau from the San Francisco-based carrier.

Says Virgin America: 

Sir Richard keynoted the general session of the 2009 California Women's Conference with Gov. Schwarzenegger and FDIC Chairwoman Sheila Baer. Sir Richard and the panel discussed the success of micro-loans to female borrowers in the third world, the importance of risk-taking, and the need for more women to enter fields, like aviation, where a fresh perspective is needed.

Virgin America, the only California-based airline, was the Official Airline Sponsor of the 2009 Women's Conference. Speakers and attendees from across the country flew into Los Angeles for the two-day conference via Virgin America's award-winning service.  Other speakers at the conference included such notables as Annie Leibovitz, Madeleine Albright, Alicia Keyes, Candace Bushnell and Caroline Kennedy.


A lot of great women in that list, but a special hats off to the women in aviation!

Hashtag WAEA, Hashtag IFEC

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Nine years after attending my first World Airline Entertainment Association (WAEA) conference and exhibition in Anaheim, California, I'm headed back to the West Coast for the organization's 30th annual expo in Palm Springs.

WAEA 002.jpgAs I pack my bags for tomorrow's flight, I am reminded that much has changed in the world of in-flight entertainment since I first stepped foot on the WAEA show floor in 2000 (and later hit some of the after-hours events, ahem).

And yet, much remains the same.

In-flight connectivity, for example, was the big buzz term in 2000 (check out some of my first "IFEC" articles below).

Everyone in Anaheim seemed to have a bright idea for bringing in-flight text messaging, email, "feels like Internet" and full-blown Internet to passengers.

Today, connectivity is still the big buzz and, frankly, many stakeholders are still trying to understand how it fits into the equation. But the industry has come a long way baby!

Thanks in part to connectivity, the way we journalists report on the industry has also evolved. This year, I will be joined in covering the WAEA show by Flight journalist and blogger extraordinaire Jon Ostrower, aka Flightblogger. Be sure to check out Flight Global's web site for all the latest news, blogs and video from WAEA.

If you're a Twitter fan, we'll be tweeting throughout the show. Follow us and participate in the chat at the following hashtags #WAEA and #IFEC.

Inflightonline chief says customer to be named soon
Mary Kirby, Los Angeles (21Sep00, 03:51 GMT, 230 words)

Although Internet service provider Inflightonline.com's plan to announce an airline customer at the World Airline Entertainment Association (WAEA) conference and exhibition in Anaheim, California this week has not come to fruition, the company insists it will shortly announce a program with an international carrier.

Company president David Bruner tells ATI that Inflightonline.com will operate the undisclosed carrier's in-flight Internet content under its own brand, rather than as a wholly customized product for the carrier.

ATI sister publication Flight International previously reported that more than 30 aircraft will be involved in the deal.

Inflightonline.com also has a letter of intent from a US carrier to conduct a one-aircraft trial of its content. Bruner says that this will take place about a month after the first deal is announced.

A rash of other in-flight entertainment specialists, avionics manufacturers and Internet service providers here at WAEA are proposing numerous models for which to provide airlines with in-flight e-mail, intranet and Internet capabilities.

Bruner says Inflightonline.com's offering differs in that it will be extremely cost effective, as the content providers absorb most of the cost. Inflightonline's charge for hosting a company's site for one month will be equivalent to a 30sec video spot charged on board an aircraft for one day, he says.

Inflightonline.com has relationships with approximately 100 web sites but expects that number to grow to 400 over the next few weeks.

Source: Air Transport Intelligence news


SIA to begin in-flight e-mail trials
Mary Kirby, Los Angeles (20Sep00, 07:35 GMT, 188 words)

Singapore Airlines (SIA) has agreed to field the first in-flight entertainment (IFE) products to surface from the alliance between Honeywell and Matsushita Avionics Systems, including the partnership's e-mail offerings.

The companies say in a joint statement released today at the World Airline Entertainment Association (WAEA) conference and exhibition in Anaheim, California that the evaluation is scheduled to begin in December onboard an SIA Boeing 747-400. The trial will run for a two-month period.

Primary applications will include Honeywell's Inflightmail e-mail service, credit card verification and terminal area wireless network. The service will be integrated with Matsushita's highly popular System 2000E IFE system.

Although these services have already been certified by the FAA on corporate aircraft, the Singapore installation will be one of the first FAA certifications of an airborne e-mail service for airline passengers, says the vice president and general manager responsible for Honeywell's aviation information systems business, John Uczekaj.

Follow-on applications also being considered for implementation upon completion of the trial include intranet, point-of-sale, e-commerce, and others.

Matsushita Avionics Systems president Takashim Mizuma calls the company's alliance activities with Honeywell "a natural extension of our core capabilities".

Source: Air Transport Intelligence news

Row 44 is planning a big press event at next week's World Airline Entertainment Association (WAEA) conference and exhibition, and with good reason.

The company is about to unveil a new ancillary-revenue tool that "enables airlines to monetize in-flight broadband even among passengers who do not pay for full Internet access" and will be "the first revenue service of its kind flying", says Row 44.

The announcement will name several content, advertising and technology partners, adds the firm.

Southwest Row 44 antenna.jpg

So, you may be asking, does this new business strategy for in-flight Wi-Fi involve some sort of advertising-based access? Row 44 isn't giving any details until next week. But, let me be the first to say - Oh, very nice!

Row 44 is currently installed on four Southwest Airlines 737s and a single Alaska Airlines 737.

Southwest has opted to rollout the system across its fleet beginning in the first quarter, and Alaska is expected to make a fleet-wide announcement any day now.

Row 44's announcement comes at a time when a growing number of industry stakeholders are questioning the viability of fee-for-service models for in-flight Internet both now and a few years from now.

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