Tag Archives | advertising

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Subliminal advertising for in-flight games to be auctioned

Oh now this is a novel idea. In-flight gaming software specialist DTI Software has partnered with brand integration firm Brand in Entertainment (BiE) to give advertisers the opportunity to bid on subliminal advertising packages that will be integrated into a number of existing video games featured on hundreds of aircraft worldwide.The so-called ‘Inaugural Integration Auction, […]

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Southwest Airlines, Row 44 get clever about in-flight Wi-Fi

Row 44 is planning a big press event at next week’s World Airline Entertainment Association (WAEA) conference and exhibition, and with good reason. The company is about to unveil a new ancillary-revenue tool that “enables airlines to monetize in-flight broadband even among passengers who do not pay for full Internet access” and will be “the first […]

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