Tag Archives | Estonian Air

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Estonian Air’s social loyalty programme, will it soar?

Last month at Airline Business’ alliances, joint ventures and partnerships conference in Rome, Estonian Air CEO Tero Taskila announced that the carrier will be the first in the world to launch a social loyalty programme fully-powered by social media. Prodded by RWG from the audience for details, Tero confirmed that the airline worked with airline […]

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Don’t break it. Don’t lose it. Don’t pawn it. Or else!

It’s not every day that I get a chance to write about Estonian Air, especially Estonian Air’s in-flight entertainment (IFE). So when I spotted the carrier’s statement that it is bringing portable DVD players to certain Boeing flights, I was, quite naturally, very excited (I’m still awaiting a diagnosis for this condition). Anyhoooo, on further […]

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