Tag Archives | facebook

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Estonian Air’s social loyalty programme, will it soar?

Last month at Airline Business’ alliances, joint ventures and partnerships conference in Rome, Estonian Air CEO Tero Taskila announced that the carrier will be the first in the world to launch a social loyalty programme fully-powered by social media. Prodded by RWG from the audience for details, Tero confirmed that the airline worked with airline […]

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Exclusive: Virgin America to offer more live news, sports

Virgin America is poised to make its super cool in-flight entertainment (IFE) system, Red, even cooler. The carrier has revealed to RWG that it will offer more live sports and news with the addition of three new network choices. It hopes to have the upgrade completed by the end of the month.“We’re going to be […]

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Power to the people – airlines seek the ties that unbind

It’s no secret that travel distribution in the United States is getting all shook up, as airlines fight to become less dependent on global distribution systems (GDSs), and seek to make more meaningful connections with their customers. American Airlines got the ball rolling when it started scrapping with Orbitz and the online travel agent’s part-owner, […]

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VIDEO: They won a flight on Lufthansa’s launch of A380 JFK service

Give credit where credit is due. Lufthansa is being all kinds of fun funky monkey with its social media experiments, taking the opportunity on its inaugural A380 flight from Frankfurt to New York to drive interest outside of traditional media (yeah, real people excited about a real nice product…hmmm clever in its simplicity). “Tweet about […]

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FaceBook campaign wants United to offer Wi-Fi fleet-wide!

“United is the only major airline without WiFi. United for WiFi is a grassroots effort aimed at bringing inflight internet to United Airlines. We run the gamut from business professionals to casual flyers and we need our internet 10,000 feet up!” So says the new FaceBook campaign aimed at convincing United to go fleet-wide with […]

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bmibaby chief Julian Carr is ready to take your questions #4Julian

Having launched operations in 2002, UK budget carrier bmibaby can still be considered somewhat of a youngster – one that has had its fair share of challenges. But the carrier, which is owned by the Lufthansa Group, is determined to stabilise and instigate cautious growth. Spearheading this strategy is bmibaby’s new managing director Julian Carr. Don’t […]

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Airline Business launches social media conference for airlines

Are you curious about social media but haven’t yet taken the leap? Then consider attending Airline Business‘ new conference ‘Social media for the aviation industry’ on 1 October in Central London. I’m honored to have the opportunity to chair the event, which will provide valuable real-world insight into social media and explore how airlines can […]

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Panasonic, Thales receive Social Media #Fail (for now)

It doesn’t take a rocket scientist to know that in-flight entertainment and connectivity (IFEC) and social media go hand-in-hand. And indeed, we’re already seeing evidence that major IFEC players Panasonic Avionics and Thales are bringing social media apps to their platforms. Panasonic’s SeatTweet app, which I had a chance to try at AIX in Hamburg, […]

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Like wine from a box: a modern journalist’s tale

I work in a highly-connected world. My day consists of interviewing people (sometimes via email); writing news articles, features and blogs; pushing those news articles, features and blogs into publishing software; tweeting, retweeting, and sometimes even retweeting a tweet I’ve just tweeted from my other Twitter account (I’ve been known to get anxiety when my […]

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Now for the Virgin Atlantic connectivity QUESTIONS

We now know that Virgin Atlantic is considering offering in-flight connectivity on board its new-delivery aircraft from 2011, but just what type of connectivity will it offer? Well, the carrier is clearly on the fence about that subject. Above is a snap of Virgin Atlantic’s ‘Question Five’ to travelers via FaceBook. But you can read […]

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