Last month at Airline Business’ alliances, joint ventures and partnerships conference in Rome, Estonian Air CEO Tero Taskila announced that the carrier will be the first in the world to launch a social loyalty programme fully-powered by social media. Prodded by RWG from the audience for details, Tero confirmed that the airline worked with airline […]
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It’s not often that you hear about a top aircraft engineer and industry executive making the leap into publishing, but that’s exactly what Jonathan Norris, formerly Airbus vice-president cabin design office, has done. The Airline Passenger Experience Association (APEX) has selected Ink (known for its in-flight magazines) to produce the association’s quarterly magazine and other […]
Virgin America is poised to make its super cool in-flight entertainment (IFE) system, Red, even cooler. The carrier has revealed to RWG that it will offer more live sports and news with the addition of three new network choices. It hopes to have the upgrade completed by the end of the month.“We’re going to be […]
Give credit where credit is due. Lufthansa is being all kinds of fun funky monkey with its social media experiments, taking the opportunity on its inaugural A380 flight from Frankfurt to New York to drive interest outside of traditional media (yeah, real people excited about a real nice product…hmmm clever in its simplicity). “Tweet about […]
Some days I wish I could write blog posts that would aggregate all the latest in-flight entertainment and connectivity (IFEC) news in one place for readers, but time is usually my enemy. Thankfully, I no longer need to feel guilty. There is now a Twitter account dedicated to seeking and tweeting the latest IFEC news. […]
Always on the cutting edge of technology and social media Lufthansa has launched an innovative new service called CloudStream, which allows travelers to create a digital carry-on of web content in advance of their trip (or during their trip if in-flight Wi-Fi is available). Check out the video below, and then head on over to […]
Bizjet in-flight connectivity. Bizjet social media efforts. Bizjet industry upticks. Jon and I cover it all in our final wrap-up from NBAA. The sound quality of this video isn’t stellar, but isn’t that a nice hat?
Having launched operations in 2002, UK budget carrier bmibaby can still be considered somewhat of a youngster – one that has had its fair share of challenges. But the carrier, which is owned by the Lufthansa Group, is determined to stabilise and instigate cautious growth. Spearheading this strategy is bmibaby’s new managing director Julian Carr. Don’t […]
Are you curious about social media but haven’t yet taken the leap? Then consider attending Airline Business‘ new conference ‘Social media for the aviation industry’ on 1 October in Central London. I’m honored to have the opportunity to chair the event, which will provide valuable real-world insight into social media and explore how airlines can […]
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