"Nothing compares because nothing can compare"
That's one of Lockheed Martin's slogans printed in a new marketing brochure for the F-16IN (tip: Sweetman).
Is this the worst marketing slogan for a military aircraft of all time, or are there even dumber ones?
"We never forget who we're marketing for" (Source: Lockheed Martin)
on March 25, 2008 12:38 PM | Reply
Rocko and Moose in a marketing meeting....
"Love it, S.T. Lets go with it!"
'Nothing compares, because nothing can compare...'
Moose: "yeah I like it boss. Real catchy....like.."
on March 31, 2008 3:13 AM | Reply
I hear the new Rosoboronexport ads targeting India for the SU-30 MkI have a similar catchphrase;
The MkI - Nothing compares because we control the spares...
on October 4, 2008 11:04 PM | Reply
Hawkeye, Ros doesnt need to hawk the MKI to India. Its already in service. And over 90% of the spares will be built in India, so no - they really dont "control" the spares.