How do you attract press coverage amidst the star (literally)-studded speaking schedule of the Air Force Association’s annual convention in Washington DC next week?
You hold your press conferences a week early! All of them.
I’m headed out this morning for the Rosslyn, Virginia, offices of BAE Systems, Inc. (The “, Inc.” at the end subtly denotes the US-based corporate unit of BAE Systems, which of course is based in the UK.)
In the meantime, enjoy this powerpoint introduction to today’s BAE Systems, Inc. Please forgive the lack of graphics. I received a paper copy of the briefing and transcribed it into the powerpoint format.