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[UPDATED:] Israel's Rafael goes Bollywood to make missile sales to India

Israeli arms firm Rafael unveiled this video at Aero India 2009. It has been uploaded on YouTube. My friend in Paris, Denis LeBlanc, alerted me to this catastrophic collision of Bollywood and the arms industry. No introduction by me can give justice to this attempt at arms marketing. It has all the production values of a Rick Astley music video. Just watch, and, if you're able, immediately erase the awful tune from your brain.


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UPDATED: Hard to believe, but it actually gets worse. The Forecast Highs blog tracked down the original description of the video on StratPost. The StratPost blog writes:

StratPost spoke to Assy Josephy the Director of Exhibitions for Rafael about how this video came about. "In Israel we have Jewish people from India, so we know about Bollywood and the song and dance numbers. Israelis are generally aware of Indian culture. This video is to help build familiarity between India and Israel and Rafael," he says.

But this is not the first time Rafael has exhibited something of the sort. Josephy says Rafael has displayed such videos in many countries with various themes customized to the culture of the locations. "In Brazil we did a video of football. Football is very big there. In Paris the video had a theme that included Napoleon and the Renaissance. In Poland our video had themes of Chopin and Copernicus. In England it was about Shakespeare," says Josephy.

I don't know about you, but I've got to get my hands on a copy of that Paris video. I'm definitely checking out the Rafael booth at Le Bourget this year.

Also, The DEW Line thanks Danger Room for the plug.



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