PAS 09: Rafael strikes again with mime-themed video stunt

Shooting cartoon rockets at an umbrella-wielding mime is a funny way to sell missile defenses, but that was clearly Rafael's concept for this Paris Air Show-themed marketing video. You can see this video playing on three screens outside their chalet. It is part of a running series of oddly-creative marketing stunts produced by Rafael for air show audiences. Few could ever forget this Bollywood ditty unveiled at Aero India earlier this year. Anticipating the Paris locale, I fretted that Rafael might stoop to can-can dancers or perhaps Les Miserables for inspiration. Instead, they took the unexpected Marcel Marceau route.