PAS 09: Rafael strikes again with mime-themed video stunt

Shooting cartoon rockets at an umbrella-wielding mime is a funny way to sell missile defenses, but that was clearly Rafael’s concept for this Paris Air Show-themed marketing video. You can see this video playing on three screens outside their chalet. It is part of a running series of oddly-creative marketing stunts produced by Rafael for air show audiences. Few could ever forget this Bollywood ditty unveiled at Aero India earlier this year. Anticipating the Paris locale, I fretted that Rafael might stoop to can-can dancers or perhaps Les Miserables for inspiration. Instead, they took the unexpected Marcel Marceau route. 

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3 Responses to PAS 09: Rafael strikes again with mime-themed video stunt

  1. Neo 15 June, 2009 at 7:01 pm #

    Nice.

    Oh and interesting fact:

    Hidden under the clock battery in each LITENING LDP is a small amount of crack cocaine.

    It’s just how Rafael rolls.

    Enjoy.

  2. Dave 15 June, 2009 at 10:10 pm #

    Another face-palm moment from Raphael… You’d think they’re have fired the jackass who came up with the Bollywood video- but apparently he survived to approve this thing… which, astonishingly is actually worse.

    Some advice to Raphael: Fire your entire marketing team… that mime probably could do a better job than the clowns on your payroll.

  3. Royce 16 June, 2009 at 3:41 pm #

    The lack of export orders makes a whole lot more sense. When are they going to make a promotional video featuring Jerry Lewis?

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