The Avascent Group proposes a few rules for defense companies eyeing adjacent markets as military budgets level off or decline.
1. It's okay to offer a new capability to an existing customer, and
2. It's okay to offer an existing capability to a new customer, but
3. It's never okay to offer a new capability to a new customer
Class dismissed.
1. It's okay to offer a new capability to an existing customer, and
2. It's okay to offer an existing capability to a new customer, but
3. It's never okay to offer a new capability to a new customer
Class dismissed.
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