I'm NOT making this up. Be very careful how you pronounce Bell Helicopter's latest technology development program, which the company announced this morning.
Bell Helicopter and U.S. Army Sign Cooperative Agreement to Develop Drive System Technologies
FORT WORTH, TEXAS (November 8, 2010) - Bell Helicopter, a Textron Inc. company (NYSE: TXT) and the U.S. Army Aviation Applied Technology Directorate have signed a $30 million Technology Investment Agreement to develop state-of-the-art drive system technology under the Future Advanced Rotorcraft Drive System (FARDS) program.

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