After a few years of relying on other means of advertising, Singapore Airlines has brought back its iconic Singapore Girl campaign with a new advertisement. The ad showcases San Francisco, Paris, China and India, four of SIA's most important markets. What is most interesting about the ad is that, SIA has used YouTube to launch the campaign, which is remarkable for an airline that had not been using social media so far. SIA's YouTube channel also includes four behind the scenes videos of the advert.
Search this blog
Recent Entries
- American announces its inaugural 777-300ER schedule
- Berlin Brandenburg Opening Pushed Back to March 2013
- SIA to drop Athens and Abu Dhabi
- Scoot changes its IATA code
- Is there life left in the triangle?
- Hawaiian Continues Ambitious Japanese Expansion with the Addition of Sapporo
- Delta returns ATL - Shanghai slots to DOT, requests to delay Guangzhou launch
- KLM to increase Tehran frequencies
- British Airways to resume Seoul service
- British Airways to resume Seoul service
Recent Comments
- Charles Walter commented on Qantas Resumes Mainline Operations: Passengers
- palsandhu commented on bmi British Midland to start Amritsar flights: Congratula
- Miyuru Sandaruwan commented on bmi British Midland to start Amritsar flights: Indeed, Bi
- Mercedes11 commented on bmi British Midland to start Amritsar flights: Heathrow i
- abudanish commented on PIA to end US flights and signs MoU with Turkish: MOU (MEMOR
December 2011: Monthly Archives
- December 2011 (1)
- October 2011 (1)
- September 2011 (1)
- August 2011 (1)
- May 2012 (1)
- April 2012 (1)
- March 2012 (2)
- February 2012 (1)
- January 2012 (2)
- December 2011 (2)
- September 2011 (4)
- August 2011 (2)
- July 2011 (1)
- June 2011 (2)
- September 2011 (1)
- July 2011 (1)
- June 2011 (1)
- May 2011 (1)
- April 2011 (1)
- March 2011 (1)
- September 2011 (1)
- September 2011 (1)
- August 2011 (1)
- June 2011 (1)
- May 2011 (2)
- April 2011 (1)
- December 2011 (1)
- September 2011 (2)
- July 2011 (4)
- June 2011 (1)
- May 2011 (3)
- March 2011 (1)
- February 2011 (2)
- May 2012 (8)
- April 2012 (9)
- March 2012 (7)
- February 2012 (12)
- January 2012 (13)
- December 2011 (13)
- November 2011 (12)
- October 2011 (17)
- September 2011 (21)
- August 2011 (8)
- July 2011 (16)
- June 2011 (8)
- May 2011 (15)
- April 2011 (6)
- March 2011 (5)
- February 2011 (10)
- January 2011 (6)
- December 2010 (3)
- May 2012 (1)
- February 2012 (1)
- January 2012 (4)
- December 2011 (3)
- November 2011 (2)
- October 2011 (1)
- September 2011 (1)
- July 2011 (1)
- June 2011 (2)
- May 2011 (5)
- May 2012 (3)
- February 2012 (2)
- January 2012 (12)
- December 2011 (3)
- November 2011 (6)
- October 2011 (10)
- September 2011 (10)
- August 2011 (8)
- July 2011 (10)
- June 2011 (17)
- May 2011 (13)
- April 2011 (5)
- March 2011 (7)
- February 2011 (5)
- January 2011 (1)
- February 2012 (1)
- March 2011 (1)
- February 2011 (4)
- January 2011 (3)
- August 2011 (2)
- July 2011 (1)
SIA Brings Back the Singapore Girl
0 TrackBacks
Listed below are links to blogs that reference this entry: SIA Brings Back the Singapore Girl.
TrackBack URL for this entry: http://www.flightglobal.com/cgi-bin/mt/mt-tb.cgi/193267
ADVERTISEMENT
Leave a comment