Back in August 2010, All Nippon Airways announced its plans to launch a low cost carrier. This new LCC, to be based in Osaka, was first called A&F Aviation - till it gets a name. This new LCC has now received its proper name - Peach. Aligning with the new brand, the holding company too would be renamed into Peach Aviation Ltd.
The LCC's CEO, Shinichi Inoue with the new branding. Photo: KYODO
The new LCC will commence flights from next March, initially operating to Fukuoka and Sapporo out of Osaka Kansai Airport. Yes, it closely resembles Wizz Air, but let's think that it's pink, ok ? ;-)